Products or services comparisons could be an interesting tool to differentiate your offers and educate your clients to make better choices. How you wish to do so is entirely up to you - be creative with the existing modules and design them to your preferences.
Using Selling Points & Buttons
For your convenience, there is a module group that can be extremely useful for this task - the Selling Points & Buttons. This module allows you to add a list of characteristics for each product or service and a call-to-action button underneath it. To learn more about this module group, please click here.