301 Redirects

A 301 redirect is a permanent redirect from one URL to another. In this section it's possible to manage all your 301 redirect rules from one place.


When do I need to do 301 redirects?

You should consider setting up 301 redirects in the following scenarios:

  1. If you are planning to create a new website. Let's say you've had your current website for 5 years and decide it's time to redo it entirely. You create a brand new website in the Editor and are ready to shut down the old one. However, you want to make sure that anyone trying to access a page using the "old" URL will land on the new equivalent on your website. For example, on your old website, the URL to your "Contact us" page was http://www.petersbakery.com/indexab6f.html?p=contact. However, on your new website, the URL to the "Contact us" page is http://www.petersbakery.com/contact-us. You need to set up a 301 that redirects traffic from http://www.petersbakery.com/indexab6f.html?p=contact to http://www.petersbakery.com/contact-us.
  2. If you are creating new pages on your website. Let's say you have a "Location" page with a map on it but decide that you want a more sophisticated "How to get here" page with a map, directions, contact information, etc. You build up the "How to get here" page and want to delete the "Location" page. In this case you should set up an internal 301 that redirects traffic from "Location" to "How to get here".

Search URL

This tool allows you to type down your website URL and in return it will show you all the existing URLs on that site that are possible to redirect to your new pages. To create a redirection rule for one of your old URLs, drag it to the relevant redirection box next to the page you wish to redirect it to.

What's the best timing for setting up my 301 redirects?

If you're changing your entire website, i.e. creating a brand new site, make sure you set up your 301s before you move over the domain to the new website. That way, you can be sure that the Search URL (outlined above) outputs your old page structure so you don't need to type in page names manually after the domain has been moved.


Internal Pages & Redirections

This section shows your current pages and all the links that are redirecting to each page. It is possible to manage your redirections - add more, delete existing ones or drag them from one page to the other.

Manually Add Redirection

Instead of using the drag and drop functionality, it is possible to manually add a redirection rule. Please note that there must not be any HTTP:// or Domain names in the 301 redirects, only the Directory part of the URL (e.g. everything after the domain and trailing slash).

So if you have an old url like http://www.yourdomain.com/myproducts and want it to 301 redirect to your new Products page, then you only add "myproducts" to the 301 Manager.

Products & Blog Posts

If you already had blog posts or E-commerce products on your website and wish to maintain their SEO value, it is also possible to redirect individual products and blog posts to their new pages. Click here to read more about 301 redirects for products and for blog posts.


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